Helping Brand Owners Build Competitive Advantage
The personal care sector is dynamic, with an increasing requirement for innovation and diversification. With competition intensifying between proprietary and private label brands, brand owners are using more sophisticated marketing techniques to reach their audiences. Increasingly the purchase decision in this segment is made at the point of purchase making the visual impact of the pack on the retail shelf a key differentiator.
Prisha Technologies Packaging Solutions has a wealth of label manufacturing expertise to meet the demand for multi-versioning and target marketing. The company has also developed award winning labels that combine digital printing and filmic materials for “clear on clear” applications and offers an exciting range of multi-layer, peelable labels for a variety of high end manufacturers